I'm Pontus Nydén, a digital designer based in Gothenburg. I studied at Yrgo, but if I'm honest, design has always been a part of my life long before that. Drawing, sketching, creating it never really stopped, it just got more intentional.
As John Cleese once put it, creativity is not a talent, it is a way of operating. That idea stuck with me. Good design isn't about a flashy first impression, it's about the feeling that sticks around after.
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